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Direct Mail Marketing Analytics, Track Your ROI
Measure Your Success. Your CFO will Love You.
Return On Investment (ROI) is the name of the game in any direct marketing campaign, your business needs to measure what they get out 
against what they put in. Investmentreturn analytics need to clearly define and outline what works and what doesn’t, so you can put your resourceswhere you see fit and cut out the fat. Besides building effective direct marketing campaigns, Trigger Direct also offers our unique ROI analytics; let us calculate your investment return and highlight what is most effective, and what may need a little tweaking. The data we collect and track includes:
- Overall response rate
- Overall ROI (Revenue & Income per $1 spent)
- Unique response rates per database filters & offers
- ROI based on initial transaction and customer lifetime value
How do we calculate such valuable investment data? Every mail piece contains either a uniquely coded coupon that includes the recipients demographics, mailing date, the offer presented and much more. You also have the option of placing a unique 1-800 number on each direct mail piece that tracks every incoming call that your potential customers make.
Put your calculator away and let Trigger Direct figure out your investment return, give us a call today at 858-254-4400.