Trigger Direct Company Info

John P. Riley, Head Honcho
jriley@triggerdirect.com

John Riley is a seasoned veteran of the direct marketing industry and leads Trigger Direct.  John has over 20 years experience crafting winning B2C and B2B direct marketing campaigns for companies in verticals spanning high tech, finance, automotive, and retail.

In addition to being a frequent speaker at national Direct Marketing Association conferences, John has also spent over 10 years in senior management at Harte-Hanks Inc., one of the top CRM and direct marketing service companies in the world.  John has a bachelor’s degree from the University of California, San Diego in Mathematics and Computer Science.

John is a proud family man, married over 14 years to Kim and has two children: Shannon (age 11) and Trevor (age 9).  John volunteers his time as a member of the City of Poway ’s Budget Review Committee, as a head coach for the Poway Girls Softball League, an assistant coach for the Poway National Little League, as a member for the board of directors for San Diego North Character Counts, and as a member of the board of directors for the Poway Chamber of Commerce.  John also plays bass guitar for the rock band Crunchberry.