Improving Your Response Rate with the 60-30-10 Rule

Improving Your Response Rate with the 60-30-10 Rule

Often people will ask me, “What is the secret formula to a successful direct marketing campaign?”  In my opinion you have to start with the 60-30-10 rule.  It is one of direct marketing’s most fundamental principles and it is a great place to start when attempting to...
Does your direct mail campaign work?

Does your direct mail campaign work?

This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variables that determine the success of a direct marketing campaign (list, offer, mail piece, etc.), let’s focus simply on the nuts and...
8 Things You Should Never Do When Using Email Append

8 Things You Should Never Do When Using Email Append

Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model.  Email makes alot more sense with Retention or Loyalty marketing.  You already have a business relationship with these customers and...