by John Riley | Mar 15, 2019 | Strategy
Often people will ask me, “What is the secret formula to a successful direct marketing campaign?” In my opinion you have to start with the 60-30-10 rule. It is one of direct marketing’s most fundamental principles and it is a great place to start when attempting to...
by John Riley | Feb 15, 2019 | Strategy
Collection agencies are relentless about generating response. It’s their business. They’ll send letters and call you to get you to pay. They’ll even send Luigi to your house to re-possess your car if they have to. You see, they have a system. A process. And it...
by John Riley | Jan 15, 2019 | Response Analytics
This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variables that determine the success of a direct marketing campaign (list, offer, mail piece, etc.), let’s focus simply on the nuts and...
by John Riley | Oct 1, 2015 | Strategy
Ethnic marketing is very important within the world of direct marketing. Direct marketing is most effective when you utilize the data that you have on a consumer to make the marketing piece more relatable. Here at Trigger Direct we strive to form a connection with our...
by John Riley | Sep 23, 2015 | Strategy
Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model. Email makes alot more sense with Retention or Loyalty marketing. You already have a business relationship with these customers and...
