Improving Your Response Rate with the 60-30-10 Rule

Improving Your Response Rate with the 60-30-10 Rule

Often people will ask me, “What is the secret formula to a successful direct marketing campaign?”  In my opinion you have to start with the 60-30-10 rule.  It is one of direct marketing’s most fundamental principles and it is a great place to start when attempting to...

Does your direct mail campaign work?

Does your direct mail campaign work?

This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variables that determine the success of a direct marketing campaign (list, offer, mail piece, etc.), let’s focus simply on the nuts and...

8 Things You Should Never Do When Using Email Append

8 Things You Should Never Do When Using Email Append

Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model.  Email makes alot more sense with Retention or Loyalty marketing.  You already have a business relationship with these customers and...

Increasing ROI with One-to One Marketing

Increasing ROI with One-to One Marketing

Direct Mailing allows for more contact with customers. Today telemarketing calls are affected by the do not call list and emails are usually caught by the spam folder. Direct mailing allows the marketing piece to reach the consumer. With direct mail you can customize...

Getting Event Triggers from Public Records

Getting Event Triggers from Public Records

Data from public records help to drive marketing campaigns and is available through government resources. Innovating from the public records data allows us to help our clients get the most out of their marketing investment.

The Opposite of Spam and Junk Mail

The Opposite of Spam and Junk Mail

Unsolicited messages are considered spam; spam can appear in the form of email, direct mail, and telemarketing. A message that is irrelevant to a person's needs at the time is considered spam. Trigger Direct is the exact opposite, we target people who have a need for...

Life Stage Marketing

Life Stage Marketing

Life Stage Marketing is another way to describe what Trigger Direct does. It basically boils down to looking for stages in people's lives where they are apt to make big decisions. Examples being newlyweds, empty nesters, new movers, and more. These people are about to...

Marketing at Just the Right Time

Marketing at Just the Right Time

The ultimate goal of marketing is to reach the right message to their ideal audience. Trigger Direct brings the variable of time into the equation to help hone in on the correct audience. By taking time into consideration clients are able to reach the right people...