Our Marketing Blog

Tips and Tricks to Improve Your Marketing Results and Grow Your Business

What does the name Trigger Direct mean?

What does the name Trigger Direct mean?

Many people may be wondering what Trigger Direct means. We are looking for certain triggers in the marketplace. These triggers mean that a person is about to spend a lot in a certain marketplace. Some triggers that occur are getting married, having a child, children...

Secret Marketing Strategies with New Homeowner Data

Secret Marketing Strategies with New Homeowner Data

We have many clients coming to us asking us for New Mover/New Homeowner information. And there are many choices each with specific marketing strategies in mind. So let’s go through them all. First of all, a definition. New Movers include BOTH new homeowners and New...

The Postcard vs. Letter Controversy

The Postcard vs. Letter Controversy

We get this question all the time at our agency.... "Which is better? A postcard or a letter in an envelope?" Before I answer this question, let me say upfront that there are issues far more important, such as making sure you are targeting the right people, with the...

3 Must-Do Data & Analytics Strategies to Trigger Greater ROI

3 Must-Do Data & Analytics Strategies to Trigger Greater ROI

1.    Build a Laboratory for Testing.  If you are striving for greater ROI, then you better get into the measurement business, and quickly.  One of the essential truths of direct marketing is “If You Can’t Measure It, then Don’t Do It.”  That means you must establish...

Will Your Direct Mail Pass the 5 Point Inspection?

Will Your Direct Mail Pass the 5 Point Inspection?

Imagine that you are a nervous single guy in your late 20's asking for your beautiful girlfriend's hand in marriage. You want to propose the old fashioned way... down on one knee with the diamond solitaire in one of those flip up boxes... maybe in a fancy downtown...

The Death of Junk Mail

The Death of Junk Mail

Today, Junk Mail died. Printers everywhere are mourning. Consumers and environmentalists are celebrating. Old school direct marketers are gasping. Postal carrier back muscles are feeling relief. I am in charge of writing his epitaph and am considering some of these....

The List of Direct Marketing Metrics that your CFO will Love

The List of Direct Marketing Metrics that your CFO will Love

Direct marketing may be the bean counter’s ultimate dream simply because, unlike virtually every other marketing media, direct marketing is 100% accountable. Metrics like response rates, click through rates, conversion and closing rates are the numbers that sales...

Metrics of the Ultimate Lead Generation Machine

Metrics of the Ultimate Lead Generation Machine

Marketing Metrics that You Need to Embrace, Ingest and Amplify As a follow up to the “List of Marketing Metrics Your CFO will Love” we offer these additional crucial metrics that must be central to your campaigns.  These are the numbers that your VP of Marketing will...

When Marketing is Like a Vegas Slot Machine that Never Loses

When Marketing is Like a Vegas Slot Machine that Never Loses

This week my beautiful wife and I decided to jaunt to Vegas for 3 days. I nice respite from our day-to-day activities in San Diego... but, wow, is it hot out here. 112 degrees when we arrived yesterday. A marketing nerd like me gets all sorts of stimuli here in Vegas....

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info @ triggerdirect.com

858.485.6245

14781 Pomerado Rd #158, Poway CA 92064

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