by John Riley | Mar 15, 2019 | Strategy
Often people will ask me, “What is the secret formula to a successful direct marketing campaign?” In my opinion you have to start with the 60-30-10 rule. It is one of direct marketing’s most fundamental principles and it is a great place to start when attempting to...
by John Riley | Feb 15, 2019 | Strategy
Collection agencies are relentless about generating response. It’s their business. They’ll send letters and call you to get you to pay. They’ll even send Luigi to your house to re-possess your car if they have to. You see, they have a system. A process. And it...
by John Riley | Oct 1, 2015 | Strategy
Ethnic marketing is very important within the world of direct marketing. Direct marketing is most effective when you utilize the data that you have on a consumer to make the marketing piece more relatable. Here at Trigger Direct we strive to form a connection with our...
by John Riley | Sep 23, 2015 | Strategy
Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model. Email makes alot more sense with Retention or Loyalty marketing. You already have a business relationship with these customers and...
by John Riley | Aug 1, 2015 | Strategy
Direct Mailing allows for more contact with customers. Today telemarketing calls are affected by the do not call list and emails are usually caught by the spam folder. Direct mailing allows the marketing piece to reach the consumer. With direct mail you can customize...
by John Riley | Jul 1, 2015 | Strategy
Data from public records help to drive marketing campaigns and is available through government resources. Innovating from the public records data allows us to help our clients get the most out of their marketing investment.
