Life Stage Marketing

Life Stage Marketing

Life Stage Marketing is another way to describe what Trigger Direct does. It basically boils down to looking for stages in people’s lives where they are apt to make big decisions. Examples being newlyweds, empty nesters, new movers, and more. These people are...
What does the name Trigger Direct mean?

What does the name Trigger Direct mean?

Many people may be wondering what Trigger Direct means. We are looking for certain triggers in the marketplace. These triggers mean that a person is about to spend a lot in a certain marketplace. Some triggers that occur are getting married, having a child, children...
Improving Your Response Rate with the 60-30-10 Rule

Improving Your Response Rate with the 60-30-10 Rule

Often people will ask me, “What is the secret formula to a successful direct marketing campaign?”  In my opinion you have to start with the 60-30-10 rule.  It is one of direct marketing’s most fundamental principles and it is a great place to start when attempting to...
Secret Marketing Strategies with New Homeowner Data

Secret Marketing Strategies with New Homeowner Data

We have many clients coming to us asking us for New Mover/New Homeowner information. And there are many choices each with specific marketing strategies in mind. So let’s go through them all. First of all, a definition. New Movers include BOTH new homeowners and New...
The Death of Junk Mail

The Death of Junk Mail

Today, Junk Mail died. Printers everywhere are mourning. Consumers and environmentalists are celebrating. Old school direct marketers are gasping. Postal carrier back muscles are feeling relief. I am in charge of writing his epitaph and am considering some of these....