What does the name Trigger Direct mean?

What does the name Trigger Direct mean?

Many people may be wondering what Trigger Direct means. We are looking for certain triggers in the marketplace. These triggers mean that a person is about to spend a lot in a certain marketplace. Some triggers that occur are getting married, having a child, children...

Secret Marketing Strategies with New Homeowner Data

Secret Marketing Strategies with New Homeowner Data

We have many clients coming to us asking us for New Mover/New Homeowner information. And there are many choices each with specific marketing strategies in mind. So let’s go through them all. First of all, a definition. New Movers include BOTH new homeowners and New...

The Postcard vs. Letter Controversy

The Postcard vs. Letter Controversy

We get this question all the time at our agency.... "Which is better? A postcard or a letter in an envelope?" Before I answer this question, let me say upfront that there are issues far more important, such as making sure you are targeting the right people, with the...

The Death of Junk Mail

The Death of Junk Mail

Today, Junk Mail died. Printers everywhere are mourning. Consumers and environmentalists are celebrating. Old school direct marketers are gasping. Postal carrier back muscles are feeling relief. I am in charge of writing his epitaph and am considering some of these....