Handwritten LettersTouch Your Customers and Prospects with a Personalized Letter. Emotionally Connect.
Printing & Mailing
The handwritten Yellow Letter has been proven nationwide to be the most effective marketing piece to get noticed and generate response. Yellow Letters work great in real estate marketing and in other applications where you need to touch people very personally. No other direct mail piece does a better job of getting motivated prospects to pick up the phone and call you.
Yellow Letter Marketing Secret
The secret of the yellow letter is it’s personal appearance. It is a “pattern interrupt” marketing piece that makes you stop when you get your mail. When people receive their mail they quickly sort into an A Pile (good stuff) and B Pile (recycle bin). The incredible personalization of Yellow Letters virtually guarantee you will be in the A Pile and positioned to have your message read and understood.
The handwritten letter is:
1. a letter with an authentic, almost real handwritten font that has even fooled the post office.
2. a personalized letter customized with content for that specific recipient powered by variable data digital printing
3. printed on old school yellow ruled paper or plain white paper
And it is enclosed in an amazing 6″x9.5″ envelope that:
1. looks like a birthday card from grandma. astrobright 6″x9″ envelope with same authentic handwritten font.
2. has a real stamp affixed to envelope.
3. has a ‘fake cancellation’ over the stamp so you get a first class look while paying bulk rate postage. This is secret but perfectly legal per USPS rules.
Your constituents and donors can’t resist reading this letter!
As you can imagine, the process of writing, folding, stuffing, and stamping these letters is a time consuming but crucial part of your campaign. And Trigger Direct can get it done faster and cheaper than anyway you could do yourself.
Our yellow letter service is no frills with no upselling or mandatory big minimum purchases. Buy only what you need, when you need it. (as long as you meet 200 piece minimum quantity for bulk mail as determined by USPS). But if you are willing to commit to a larger quantity, then we will reward you with even cheaper prices.
You simply order your letters, upload your mailing list, and we’ll take care of the rest.
Printing + Mailing Services
Yellow Lettersstarting as low as
- 200-500 = $1.49 each
- 501-1,000 = $1.19 each
- 1,001-2000 = $0.79 each
- 2,001-5,000 = $0.69 each
- 5,001-10,000 = $0.59 each
- 10,001-20,000 = $0.49 each
- 20,001-50,000 = $0.39 each
8.5″x11″ Letter printed on 28# canary yellow paper stock, full color. Can use any range of ink colors. One-sided. Letter is digitally printed with variable data content.
6″x9.5″ envelope. Astrobright colors of lunar blue or planetary purple.
Includes data processing, digital printing, inkjet addressing, affix stamp, fold, stuff, seal, sort, tray and deliver to USPS.
Assumes list provided as CSV, XLS or DBF file. Trigger Activism can provide a mailing list to reach your target constituents for an additional charge.
Postage is extra and will range from $0.246 to $0.309 each. Exact postage to be computed at time list is received. Assumes check written to “US Postmaster” for postage. If paying postage by credit card, then add 3.5% to the postage line item only.
Includes up to 30 minutes of graphic design and/or copywriting assistance. Client may use one of our existing letter templates. Anything beyond 30 minutes is billable at our regular rate.