About Our Agency

Helping you win and retain customers combining business consulting, new media, digital marketing and direct marketing.

Who We Are

We Are Marketing Pros

Our clients are experts in the products and services they offer, but not necessarily marketing professionals themselves.  Trigger Direct gives our clients the ability to outsource their complex marketing challenges and drive results so they can focus on what they do best.

We help our direct marketing clients win new customers and retain their current customers using the secret marketing ingredient of Time… Targeting the Right People with the Right Message at precisely the Right Time. Using our event triggered marketing approach our clients experience increasing response, decreasing expenses and Wow! results.  We offer a range of mailing lists, data processing services, direct mail products, email marketing services and text messaging campaigns.

Our digital marketing clients hire us to manage their SEO and pay-per-click campaigns, copywrite website content with high traffic keywords, create social media content, optimize digital advertising, manage online review platforms, build lead generation campaigns and create e-commerce initiatives.

We help our podcasting clients build company and individual brands, train and setup podcast technology and create online content that drives celebrity and authority in their specific niche.

How can we help you?


marketing automation

Our Story


We started out as a direct marketing agency specializing in event-triggered marketing strategies.  We continue to offer a wide variety of targeted, event driven mailing lists like new homeowners, new parents, new businesses, new phone connects and more.  Each of these events is a trigger that the target customer will be spending large sums of money in specific product and service categories.  As our clients’ needs have expanded and as the economy has evolved, we have grown our skills and capabilities in digital marketing and podcast marketing.

John P. Riley

John P. Riley

President & CEO

John was born and raised in the San Francisco Bay Area, graduated from UC San Diego with a degree in Mathematics/Computer Science and is a long time resident of Poway CA.  He is a podcaster and sports fan enjoying baseball, triathlons, basketball and BMX racing.