by John Riley | Oct 1, 2015 | Direct Marketing
Make your marketing messaging relevant to your target customer. Ethnic marketing is very important within the world of direct marketing. Direct marketing is most effective when you utilize the data that you have on a consumer to make the marketing piece more...
by John Riley | Sep 23, 2015 | Digital Marketing, Direct Marketing
Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model. Email makes alot more sense with Retention or Loyalty marketing. You already have a business relationship with these...
by John Riley | Aug 1, 2015 | Direct Marketing
When marketing is like a message from a good friend. How can direct marketers cut through the noise, make an impact and get a profitable response? Telemarketing calls are affected by the do not call list and emails are often caught by the spam folder. With direct...
by John Riley | Jul 1, 2015 | Direct Marketing
Government data is a treasure trove of valuable information. Data from public records help to drive marketing campaigns and is available through government resources. Innovating from the public records data allows us to help our clients get the most out of their...
by John Riley | Jun 1, 2015 | Direct Marketing
Imagine a marketing message that makes your customers happy. Unsolicited messages are considered spam; spam can appear in the form of email, direct mail, and telemarketing. A message that is irrelevant to a person’s needs at the time is considered spam. Trigger...
