by John Riley | Mar 15, 2019 | Direct Marketing
The Fundamentals of Direct Marketing Often people will ask me, “What is the secret formula to a successful direct marketing campaign?” In my opinion you have to start with the 60-30-10 rule. It is one of direct marketing’s most fundamental principles and it is a...
by John Riley | Feb 15, 2019 | Direct Marketing
How to use direct mail to generate urgency and huge response rates. Collection agencies are relentless about generating response. It’s their business. They’ll send letters and call you to get you to pay. They’ll even send Luigi to your house to re-possess...
by John Riley | Jan 15, 2019 | Direct Marketing
How to track phone calls from your direct mail campaign. This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variables that determine the success of a direct marketing campaign...
by John Riley | Oct 1, 2015 | Direct Marketing
Make your marketing messaging relevant to your target customer. Ethnic marketing is very important within the world of direct marketing. Direct marketing is most effective when you utilize the data that you have on a consumer to make the marketing piece more...
by John Riley | Sep 23, 2015 | Digital Marketing, Direct Marketing
Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model. Email makes alot more sense with Retention or Loyalty marketing. You already have a business relationship with these...
by John Riley | Aug 1, 2015 | Direct Marketing
When marketing is like a message from a good friend. How can direct marketers cut through the noise, make an impact and get a profitable response? Telemarketing calls are affected by the do not call list and emails are often caught by the spam folder. With direct...
