by John Riley | May 1, 2015 | Direct Marketing
People buy specific products at specific times in life. Life Stage Marketing is another way to describe what Trigger Direct does. It’s about looking for stages in people’s lives where they are apt to make big purchase decisions. Examples include newlyweds,...
by John Riley | Apr 1, 2015 | Digital Marketing, Direct Marketing
Timing is everything, especially in marketing. The ultimate goal of marketing is to reach the right message to their ideal audience. Trigger Direct brings the variable of time into the equation to help hone in on the correct audience. By taking time into consideration...
by John Riley | Mar 1, 2015 | Digital Marketing, Direct Marketing, Marketing Automation
We track event triggers that predict spending in specific categories. Many people may be wondering what Trigger Direct means. We are looking for certain triggers in the marketplace. These triggers mean that a person is about to spend a lot in a certain...
by John Riley | Dec 15, 2014 | Direct Marketing
How to use a New Homeowner List to Win New Customers We have many clients coming to us asking us for New Mover/New Homeowner information. And there are many choices each with specific marketing strategies in mind. So let’s go through them all. First of all, a...
by John Riley | Nov 15, 2014 | Digital Marketing
It is a timeless direct marketing question. We get this question all the time at our agency…. “Which is better? A postcard or a letter in an envelope?” Before I answer this question, let me say upfront that there are issues far more important, such...
