by John Riley | May 16, 2014 | Direct Marketing
How to use response analytics to measure the success of direct mail. I dream about direct marketing. I must be sick. This morning I woke up and had a vivid memory of my dream last night. No, I didn’t fall off a cliff and wake up just before I landed....
by John Riley | Apr 16, 2014 | Digital Marketing
When marketing is like a slot machine that rarely loses. This week my beautiful wife and I decided to jaunt to Vegas for 3 days. I nice respite from our day-to-day activities in San Diego… but, wow, is it hot out here. 112 degrees when we arrived...
by John Riley | Mar 16, 2014 | Direct Marketing
Create a laboratory for direct mail innovation. Last summer I read Tom Peter’s book Re-Imagine (which I highly recommended). Peters encourages business leaders to innovate. To create laboratories. To break models, push limits and invent mind blowing new...
by John Riley | Feb 17, 2014 | Digital Marketing, Direct Marketing
Make Your Direct Mail Emotional and Persuasive I’ll file this in one of my rants about advertising graphic design that just simply drives me crazy. Particularly a direct mail piece that is completely missing the boat. I will often see direct mail pieces from...
by John Riley | Jan 17, 2014 | Digital Marketing
How to set your direct mail campaign up for failure. It just blows me away when smart business people invest in a marketing campaign only to make absolutely certain that it will fail. They choose not to present a compelling offer. Right now our agency is...
