by John Riley | Jul 21, 2014 | Digital Marketing, Direct Marketing
Marketing Metrics that You Need to Embrace, Ingest and Amplify As a follow up to the “List of Marketing Metrics Your CFO will Love” we offer these additional crucial metrics that must be central to your campaigns. These are the numbers that your VP of Marketing will...
by John Riley | Apr 16, 2014 | Digital Marketing
When marketing is like a slot machine that rarely loses. This week my beautiful wife and I decided to jaunt to Vegas for 3 days. I nice respite from our day-to-day activities in San Diego… but, wow, is it hot out here. 112 degrees when we arrived...
by John Riley | Feb 17, 2014 | Digital Marketing, Direct Marketing
Make Your Direct Mail Emotional and Persuasive I’ll file this in one of my rants about advertising graphic design that just simply drives me crazy. Particularly a direct mail piece that is completely missing the boat. I will often see direct mail pieces from...
by John Riley | Jan 17, 2014 | Digital Marketing
How to set your direct mail campaign up for failure. It just blows me away when smart business people invest in a marketing campaign only to make absolutely certain that it will fail. They choose not to present a compelling offer. Right now our agency is...
