When Marketing is a Winning Slot Machine

When marketing is like a slot machine that rarely loses.   This week my beautiful wife and I decided to jaunt to Vegas for 3 days. I nice respite from our day-to-day activities in San Diego… but, wow, is it hot out here. 112 degrees when we arrived...

Dude, present an offer!

How to set your direct mail campaign up for failure.   It just blows me away when smart business people invest in a marketing campaign only to make absolutely certain that it will fail. They choose not to present a compelling offer. Right now our agency is...