by John Riley | Jun 29, 2021 | Digital Marketing, Podcast Marketing
Do you have a podcast and need more listeners? If so, this article is for you! We will show you 27 ways to dramatically boost your podcast’s audience. Let’s get started! #1: Target a Narrow Niche. Listeners of podcasts are looking for specific topics that...
by John Riley | May 19, 2021 | Digital Marketing
Technical SEO: Screaming Frog SEO Spider Website Crawler – Product Review I was on Twitter a month ago and a digital marketer asked the audience “Which SEO tools do you find most valuable?”. The responses poured in. We heard familiar names like SEMRush,...
by John Riley | Mar 15, 2019 | Direct Marketing
The Fundamentals of Direct Marketing Often people will ask me, “What is the secret formula to a successful direct marketing campaign?” In my opinion you have to start with the 60-30-10 rule. It is one of direct marketing’s most fundamental principles and it is a...
by John Riley | Feb 15, 2019 | Direct Marketing
How to use direct mail to generate urgency and huge response rates. Collection agencies are relentless about generating response. It’s their business. They’ll send letters and call you to get you to pay. They’ll even send Luigi to your house to re-possess...
by John Riley | Jan 15, 2019 | Direct Marketing
How to track phone calls from your direct mail campaign. This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variables that determine the success of a direct marketing campaign...
