by John Riley | Jun 29, 2021 | Digital Marketing, Podcast Marketing
Do you have a podcast and need more listeners? If so, this article is for you! We will show you 27 ways to dramatically boost your podcast’s audience. Let’s get started! #1: Target a Narrow Niche. Listeners of podcasts are looking for specific topics that...
by John Riley | May 19, 2021 | Digital Marketing
Technical SEO: Screaming Frog SEO Spider Website Crawler – Product Review I was on Twitter a month ago and a digital marketer asked the audience “Which SEO tools do you find most valuable?”. The responses poured in. We heard familiar names like SEMRush,...
by John Riley | Sep 23, 2015 | Digital Marketing, Direct Marketing
Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model. Email makes alot more sense with Retention or Loyalty marketing. You already have a business relationship with these...
by John Riley | Apr 1, 2015 | Digital Marketing, Direct Marketing
Timing is everything, especially in marketing. The ultimate goal of marketing is to reach the right message to their ideal audience. Trigger Direct brings the variable of time into the equation to help hone in on the correct audience. By taking time into consideration...
by John Riley | Mar 1, 2015 | Digital Marketing, Direct Marketing, Marketing Automation
We track event triggers that predict spending in specific categories. Many people may be wondering what Trigger Direct means. We are looking for certain triggers in the marketplace. These triggers mean that a person is about to spend a lot in a certain...
by John Riley | Nov 15, 2014 | Digital Marketing
It is a timeless direct marketing question. We get this question all the time at our agency…. “Which is better? A postcard or a letter in an envelope?” Before I answer this question, let me say upfront that there are issues far more important, such...
