by John Riley | Mar 16, 2014 | Direct Marketing
Create a laboratory for direct mail innovation. Last summer I read Tom Peter’s book Re-Imagine (which I highly recommended). Peters encourages business leaders to innovate. To create laboratories. To break models, push limits and invent mind blowing new...
by John Riley | Feb 17, 2014 | Digital Marketing, Direct Marketing
Make Your Direct Mail Emotional and Persuasive I’ll file this in one of my rants about advertising graphic design that just simply drives me crazy. Particularly a direct mail piece that is completely missing the boat. I will often see direct mail pieces from...
by John Riley | Jan 20, 2012 | Direct Marketing
Direct mail campaign where 600 of 700 respond. Objective: To update an existing mailing list and announce a new Technical Information Service. Strategy and Execution: The 3-stage direct mail campaign was targeted to 700 electronic design engineers. In the first stage...
by John Riley | Jan 20, 2012 | Direct Marketing
Customers will open 3D and lumpy mailers. Promotional products, when used in conjunction with a sales letter or as incentive to respond, can make a significant difference in direct mail response rates. The use of promotional products can also significantly improve a...
by John Riley | Jan 20, 2012 | Direct Marketing
How to your direct mail response rate. Promotional product mailings can dramatically improve response rates for campaigns involving other media, such as print advertising. The following study demonstrates this effect. For this 1996 study, Dallas Marketing Group and...
by John Riley | Jan 20, 2012 | Direct Marketing
Creative direct mail campaign that results in a huge sales increase. Objective:To Motivate resellers in a sales contest. Strategy & Execution:The Santa Ana, CA-based computer software/hardware distributor figured a chance to ride the famed Orient Express...
